2010 Grad Lives Her Dream at the National Hockey League
Debs Francisco is a club site producer for NHL.com
Debs Francisco knew that she wanted to be a journalist from a young age, and her passion for hockey quickly merged with her career aspirations. When it came time to pick a school, she recognized that The King’s College would not only train her to be an excellent writer, it would provide her a solid understanding of the ideas that move the world.
Now, she uses this education in her job as a Club Site Producer for the National Hockey League, headquartered in New York City. Francisco honed her writing skills at King’s and learned new media skills during internships—including one with the Pittsburgh Penguins. “These skills,” she said, “help me in my work building content for the website, writing game previews, and ensuring smooth operations during nightly hockey games.”
Her department’s goal is to drive as much traffic as possible to the websites of the individual teams, which they accomplish by producing video highlights and building photo galleries for the teams’ websites.
Debs’ passion for hockey is not the only reason she loves working for the NHL. As an undergraduate, she developed an interest in the business model of The League. She even wrote her capstone thesis on the economics of the NHL by exploring such topics as competitive balance in sports and whether salary caps are accomplishing their intended purpose.
“I’m glad I wrote my thesis on the economics of The League because it gave me an in-depth knowledge of the company I now work for. It helps people to take me seriously even though I am the youngest member in my department.”
Since Debs started working for the NHL in August, NHL.com has broken its daily traffic record four times, most recently reaching over 2.7 million video starts in a single day. “It’s been very exciting to see how our efforts are directly rewarded,” Francisco said. “The most rewarding thing, though, is being a light in the NHL.com newsroom where I am the only believer. God is really opening doors for me to share my faith both through words and actions.”
She credits the education she received at King’s with preparing her for this role. “I know our professors worked hard in the classroom, and I feel comfortable talking with my co-workers about the ‘big ideas.’ Not only that, but the education I got at King’s also made me a very well-rounded individual, and I think it set me apart from other candidates because I brought something else to the table besides a journalism background.” Francisco was very involved in campus life, serving as a freshman representative to student government and an editor of the student newspaper for several years.
Although Francisco is the youngest member in her department, she has already been given leadership responsibilities in her group. “I’m grateful that King’s teaches students a unique model of leadership by treating us like adults from day one,” Francisco said. “I don’t sit around waiting to be told how to do things, I figure them out on my own. I don’t think I would have developed that sense of independence without all of the student leadership responsibilities I handled at King’s.”
The King's College is located in the Empire State Building in New York City.
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