Business Strategy

An advanced business course that attempts to integrate the student’s previous coursework in management, marketing, and finance. The students will be exposed to a new strategic perspective of business decision through the class discussions on value creation, competitive advantage, the formation of strategy and its implementation as well as survival strategies. The course will focus heavily on the definitions and fundamental concepts of strategic issues in business to ensure the students have a keen understanding of the operating framework of a business in a free market.

Pre-requisite: BUS371LEC and BUS373LEC

Course Credit: 3

Course Code: BUS-378